1. Concept and Branding

• Market analysis, competitive positioning, price benchmarking and strategy.
• Full Brand Identity, logos, typography, colour palette, social media feed and usage samples.
• Concept storytelling, mood boards for Interior design, product & Service aesthetics, uniforms.

2. Product and Service Standards

• Brand service standards, hours of operation, operational business functions and multi-phase opening strategy.
• Concept development and detailed menu designs for F&B, spa, wellness & recovery programs.
• Guest Experience Journey, touchpoint and service specifications, development of product offerings and services.
• Technical Review and operational audit of architectural plans to ensure flow efficiency.
• Project Critical Path, a detailed breakdown of tasks and timeline to roll-out the project.

3. Financial 

• Organization chart and manpower budget
• Occupancy and turnover matrix Manpower Budget: Detailed salary scales and Indonesian labor law inclusions.
• 5-Year P&L, Cash Flow, and ROI/Payback analysis
• Operational BOQ: Line-item setup expenses for OS&E and technical specifications.

4. Operational Bill of Quantities (BOQ)

• Line-by-line itemized project expenses requirements
• Operating supplies and equipment (OS&E) and technology integration, technical specification and budget.
• Furniture, fitting and equipment (FF&E) technical specification and budget for all departments.
• Licensing and legal expenses breakdown
• Pre-opening marketing and launch costs analysis
• Full itemized project investment plan

1. Full Team Recruitment

• Executive Headhunting and vetting the General Manager and Department Heads.
• Mass Recruitment, large-scale hiring campaigns for all junior and mid-level staff tiers.
• Full team Onboarding, company policies and culture, service standards, job descriptions and contract signing.

2. Procurement and technical review

• Sourcing, negotiation, and logistics for all purchasing requirements.
• Managing relationships with local and international suppliers.
• Coordination of installation and testing of PMS, POS, booking engine and accounting software.

3. Product Development

• Menu development, recipe and specification manuals, detailed costing & pricing for Spa & F&B
• Supplier sourcing and market lists for materials, ingredients and supplies.
• Finalizing treatment protocols and wellness facility readiness.
• Employee training and Client food and beverage tasting at TCG office
• The use of TCG research and development training facilities is included.

4. Standard Operating

Procedures & Training

• Complete training manuals and detailed standards for all business functions
• Daily operational checklist reporting system
• Procurement, storage and inventory management system.
• Full team and departmental training presentations
• On the job training and implementation, stress-testing and dry-run service simulations.

5. Human Resources Setup

• Legally compliant employment agreements
• Full team job descriptions
• Set up Human resources system (zemangat, talenta etc )
• Create company handbook
• Full team Onboarding, company policies and culture, service standards, job descriptions and contract signing.

6. Marketing Setup & Business Launch

• Website design and development with integrated booking functions and search engine optimization.
• Google Business setup and optimization
• Social media set up and pre-opening paid META ads management to build account following.
• Execution of the pre-opening buzz and lead generation campaigns.
• Event Planning and management of soft openings, press previews, and VIP launch parties.
• Full-scale operational launch and handover to management.

7. Post-Opening Hyper-Care

• Live operational inspections
• On-site system testing
• Immediate corrective staff training during the critical initial opening weeks to ensure absolute operational stability before formal handover.

1. Operational Excellence & Leadership

• Direct ownership-level reporting to audit, maintain, and continuously optimize the exact SOPs established during implementation.
• Quality Assurance, regular audits and guest feedback analysis to maintain standards.
• Implementation of preventative maintenance schedules to protect the physical property and assets.

2. Financial & Yield Management

• Implementation of yield management strategies to maximize occupancy and table turnover.
• Monthly review of financial statements and operational reports.
• Procurement Optimization, leveraging TCG’s vendor network for ongoing supply chain savings.

3. Sales, Marketing & Revenue Growth

• Digital Strategy and of social media, SEO, and performance marketing.
• Channel Management and optimization of OTA relationships and direct booking engines.
• PR & Partnerships, coordination of influencers, local events, and community relations.